Sony Bravia HD READY LCD TV – 3 new models W3000 Series

Sony announced the introduction of three new BRAVIA ® LCD flat panel, full HD models on the W3000 series. With a sleek and sophisticated brushed metal frame front image, new models will be available in three sizes-52 inch KDL-52W300046 inch KDL-46W300040 inch KDL-40W3000
In the field of technical, all models are live create Color ™ technology with WCG-CCFL lighting and full 1080p HD. Using 10-bit processing and an array of 10-bit, the new area W-3000 has the ability to deliver 64 times the level of expression colors that could allow an array of 8-bit. This in turn should give a smoother transition between colors and more natural, exact reproduction of subtle on-screen color changes.
Further enhancing image quality is the adoption of the new standard for video, xvYCC, also referred to as x.v.color technology ™ color industry.  This standard color range extends the potential of video data from approximately 1,8 times resulting in the most natural and vivid colors similar to the human eye can actually see with support for video sources.
This technology is a perfect complement to Sony HD camcorder models that capture color range beyond what today deliver broadcasters. With the gradual transition through video HD, there's still a lot of video content sources that are not up to the quality and resolution found in a Blu-ray or HD broadcasts.
The standards of today such video content is considered to be incomplete. To overcome this problem, (take a deep breath!) Of Sony BRAVIA Engine ™ EX fully digital video editing system with Digital technology to create multifunction Absoluteness v1.0 (PRC-MF v1.0) improves the picture by converting common standard definition signals such as DVD and HD broadcasts be non-suited television features.
That being said, where there are high-definition signals, all the W3000 sets the passwd_format capability through HDMI 1080p, component and PC inputs for an excellent picture. In addition, the component HD and HDMI inputs are compatible with both 1080/60 p and 1080/24 p sources (24 p True Cinema).
W3000 models will be available in July/August 2007